via youtube.com
Netzfundstücke und so...
1. Google Video
A Google frame, that was placed in areas where foot traffic was high literally gave a live “search result”. That sure got the attention of many curious passers-by. Now, who said an online business cannot run an offline campaign?
2. Flying Woks
A simple campaign that worked – just look at the crowd they gathered! A true inspiration for restaurants that want to create more publicity.
3. Car Scratched! (Static Paper)
I am sure this piece of static paper gave its “victims” a good shock. What a way to be memorable!
4. Kenwood
“The burnt car was put right in the center of a huge city, Milan. As soon as it was placed, some music started to blast in the air. Odd, isn’t it burning? Looking inside, the car was geared with a brand new audio system that can’t be stopped.” Splendid.
5. Coca Cola
This was both a commercial and an on-the-spot experiential marketing campaign. Coca Cola went true blue guerrilla and its budget was definitely put to good use. People who saw this live probably had an unforgettable experience.
