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The IKEA Cinema Catalogue

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5 Guerrilla Marketing Campaigns Captured On Video

1. Google Video

A Google frame, that was placed in areas where foot traffic was high literally gave a live “search result”. That sure got the attention of many curious passers-by. Now, who said an online business cannot run an offline campaign?

2. Flying Woks

A simple campaign that worked – just look at the crowd they gathered! A true inspiration for restaurants that want to create more publicity.

3. Car Scratched! (Static Paper)

I am sure this piece of static paper gave its “victims” a good shock. What a way to be memorable!

4. Kenwood

“The burnt car was put right in the center of a huge city, Milan. As soon as it was placed, some music started to blast in the air. Odd, isn’t it burning? Looking inside, the car was geared with a brand new audio system that can’t be stopped.” Splendid.

5. Coca Cola

This was both a commercial and an on-the-spot experiential marketing campaign. Coca Cola went true blue guerrilla and its budget was definitely put to good use. People who saw this live probably had an unforgettable experience.

 

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